A week into its release, it’s a tale of Indiana Jones and the box office returns of doom. The adventurer’s final film is on track to lose millions, but there is one place where Indy is setting the tills ringing – New Bond Street.
Swaine, the oldest luxury brand in London, is enjoying a bumper summer, not least because it makes the Destiny Poet, Indiana Jones’s hat from his latest film, and customers are raiding stocks of the £495 hat.
“It’s selling fantastically well,” said Tim Ardron, deputy manager of Swaine’s flagship shop. “You’ve got the stalwarts who will come in on the day, know their size, know what they want, but what’s been really nice is to see people come in of a younger
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