Forget the football, the mascots and the infrastructure improvements, the true thrill of any World Cup is assessing 64 new football kits.
So some disappointment ahead of this Women’s tournament about a mixed commitment from kit suppliers to provide bespoke designs.
This is the second Women’s World Cup to feature some teams wearing completely different designs to their male equivalents. You could make an argument it is better for a country’s teams to project the same image, but you could also make an argument that’s no fun at all.
Nike and Adidas are to the fore, as is increasingly the case for these tournaments. Nike’s big idea is diagonal flourishes around the neck of many of their shirts, Adidas sticks with its men’s home kits but have played some shots with aways to varying degrees of success.
Here are the makers: