When you think of TikTok, dance challenges, comedy creations and the latest earworms probably spring to mind.
But one of the latest trends is focused more on spells, potions and prophecies – witchcraft.
Videos with the hashtag WitchTok have amassed more than 30 billion views, and has made it easier for would-be witches to learn about it.
Creators say it’s bringing the community closer than ever before.
TikTok’s #witch hashtag has received nearly 20 billion views, #witchtiktok has nearly two billion views, and #babywitch, a hashtag for those new to the craft, has more than 600 million views.