5 September, Thursday, 2024
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HomeSourcesbbc.comWhy McDonald's dropped tomatoes from Indian menus

Why McDonald’s dropped tomatoes from Indian menus

The conundrum over the tomato in India right now is not whether it’s a fruit or a vegetable – it’s that it has become expensive, and ridiculously so.

The price of the everyday staple has been climbing steeply for the past couple of weeks, and now stands at almost 200 rupees (£2; $3) a kilo in certain parts of India – a sharp shift from the usual 40-50 rupees.

The costly tomato has wreaked havoc on wallets, in kitchens and even on the streets.

McDonald’s recently made news – not for adding a new dish – but dropping tomatoes from its menu in most of its outlets in northern and eastern India. It cited the unavailability of quality tomatoes “due to seasonal crop issues” as the reason.

The skyrocketing prices have been particularly hard on India’s middle and lower classes, who make up the bulk of the population.

Sourcebbc.com
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