 Have you ever wondered what makes burgers look so darn delicious in adverts, but a little lackluster under the florescent lights of your favourite fast food joint? Well, wonder no more. If you haven't heard, Burger King is dealing with a class action lawsuit over claims it makes the famed Whopper burger appear larger on its menus than it actually is in real life. Regardless of how this lawsuit plays out, it got us wondering what tricks of the trade it takes to make a good burger look great on camera. Professional food photographer Lara Jane Thorpe tells Metro.co.uk that first things first, when taking pictures of food, using real, genuine food is the right way to go – rather than any fake stuff. 'The best food photography comes down to the right light, the right angle and the freshest food possible,' says Lara, who's been a food photographer for 13 years. 'I think today's consumer is a lot more savvy about what they are looking at, more than ever before. They have the latest apps on their phone so understand what is real and what isn't. So, photographing real food is the only way to go, in my opinion. 'I think it's fine to make that product look its best – and that is the photographer's job to work in the best light, and at the best angle to make the burger look its very best – but not to lie to the customer.' However, fast food can be something of a tricky beast. 'The trouble with fast food burgers', the 53-year-old explains, 'is that the consumer receives the burger after it has been wrapped in grease-proof paper and sat on a hot rack. 'By the time they eat it, the bun is soggy, the lettuce limp, and it doesn't look how it was intended when it was first cooked or potentially photographed.' As for what should be going on in the studio to make the food look its very best, she tells us the shot needs to be set up before the food is made, and that backdrops and probs need to be at the ready to help 'tell the story of your fo){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
Have you ever wondered what makes burgers look so darn delicious in adverts, but a little lackluster under the florescent lights of your favourite fast food joint?
Well, wonder no more.
If you haven’t heard, Burger King is dealing with a class action lawsuit over claims it makes the famed Whopper burger appear larger on its menus than it actually is in real life.
Regardless of how this lawsuit plays out, it got us wondering what tricks of the trade it takes to make a good burger look great on camera.