 The cost of living crisis has been relentless and many people are cutting back on everything from little luxuries to household staples – but there are some things we just can't let go of. Research from Lopay has found that, while 80% of UK salon owners say customers are opting for cheaper beauty treatments (with eyelash and eyebrow treatments taking a hit at 41% of venues), nails seem to be a non-negotiable. Although, two in five regulars are getting their usual treatments less regularly, the analysis found that demand for nail treatments – including manicures, pedicures, gel nails and nail extensions – has actually increased. And look, we really get it: having your nails done can be the difference between feeling put together and feeling like a slob. Plus, having less money shouldn't mean we have to deny ourselves every little treat. So, we spoke to four women who would spend money on getting their nails done over takeaways, fashion, going out and more – and hear why a fresh mani is such a priority for them. 'I feel happy every time I catch a glimpse of my nails' Serena Smith, 25, Leeds How else are we supposed to feel put together? (Picture: Serena Smith) Serena started getting her nails done when she first began working full-time. She says it made her feel a bit more 'adult' and was a real treat – as it wasn't something she'd been able to afford before. She explains: 'I love branching out with different colours and it's such a fun, easy way to inject a bit of personality into my look. I also work remotely and it really helps me feel a bit more 'put together', as 90% of the time I'm in a hoodie and leggings.' While Serena gets her nails done slightly less frequently now, she still chooses them over other things. She adds: 'I've also found that, recently, I'm more inclined to prioritise spending money on getting my nails or eyebrows done over buying new clothes or 'things' because the dopamine hit I ge){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
The cost of living crisis has been relentless and many people are cutting back on everything from little luxuries to household staples – but there are some things we just can’t let go of.
Research from Lopay has found that, while 80% of UK salon owners say customers are opting for cheaper beauty treatments (with eyelash and eyebrow treatments taking a hit at 41% of venues), nails seem to be a non-negotiable.
Although, two in five regulars are getting their usual treatments less regularly, the analysis found that demand for nail treatments – including manicures, pedicures, gel nails and nail extensions – has actually increased.
And look, we really get it: having your nails done can be the difference between feeling put together and feeling like a slob. Plus, having less money shouldn’t mean we have to deny ourselves every little treat.