US retail giant seen as the obvious buyer for Morrisons, but private equity owners are exploring less drastic options
Even Morrisons’ most ardent supporters concede that the supermarket has been operating “with the wind in its face for a bit”.
Once Britain’s fourth biggest supermarket, it is now the country’s fifth largest.
Having been overtaken by Aldi, Morrisons is now nervously looking over its shoulder at another German discounter, sixth-place Lidl.
Figures released yesterday reveal Morrisons had 9pc of the grocery market compared with 10pc a year ago. Morrisons sales have fallen 4.6pc, with only two brands experiencing a year-on-year sales contraction – the other one is Waitrose, falling 1.9pc – in the 12 weeks to October 30, according to Kantar.