JOHN Lewis has yet to reveal when its iconic Christmas advert will be out this year.
But when is it likely to appear? We take a look as the Christmas countdown gets underway.
From excitable Edgar the dragon to Monty the penguin, there’s been a range of inventive adverts throughout the years.
Last year it was released earlier than ever – as it normally comes out in the second week of November – hitting screens on November 4 instead.
It was called The Unexpected Guest, and it featured a teenage boy who meets an alien named Skye who has crash landed on earth.