 you'd see all these tubs at the same price and assume you're getting the same amount of ice cream for your money. But you're not. You're getting nine per cent less (or 20 per cent less if you thought it was a standard 500ml carton). There is a way to avoid this, and to help you find the best value items in the supermarket, not just ice cream. Below the price on the shelf label you'll see the price per unit. This would show you which one is actually cheapest when it comes to things like 100ml and 100g. So whether you're comparing different sizes or brands, this is the key to working out which is cheapest and hopefully help you save money. But there's a catch – isn't there always?! Sometimes, the supermarket will cheekily mix up the units. So for example, on things such as weight, you might see one price per 100g, and){kind=link}
NEWS… BUT NOT AS YOU KNOW IT
It’s impossible not to notice the impact of inflation on the food and drink we buy at the supermarket.
The official figure for last month, of 13.1 per cent, is higher than the broader inflation rate that hits the headlines, but in practice it’s likely many of the things you buy will have gone up by even more.
But there’s another hike in how much you pay that’s harder to spot. Shrinkflation, where items get smaller but stay the same price, isn’t anything new, but it’s certainly more likely to catch you out.
I was browsing the ice cream aisle the other day and wasn’t surprised that many of the leading brands now sell tubs sized around 460 or 465ml, rather than the traditional 500ml.