KEEP your hair long, don’t answer back and, most important of all, never gain weight.
That was the advice offered in controversial Nineties dating guide The Rules: Time-tested Secrets for Capturing The Heart Of Mr Right, which became a global phenomenon when released in 1995.
Written by New York duo Sherrie Schneider and Ellen Fein, before the release of Sex And The City, it advises women to play hard to get while looking cute.
“We noticed that women who were chasing men were getting dumped, while those that played hard to get got husbands,” says Sherrie, who claims making the first move is the “beginning of the end”.
The Rules has sold four million copies and racked up some high-profile celebrity endorsements, including Beyonce, who is married to rapper Jay-Z and said: “It worked for me.”