Vegan “meat” still has a future despite the rising cost of living, a former executive at Quorn has insisted after his new vegan protein company was served with fresh venture capital investment.
Enough, which is based in Britain and the Netherlands, has raised €40 million in growth funding. Formerly known as 3F Bio, the company has already struck agreements with Marks & Spencer, the retailer, and Unilever, the consumer goods conglomerate, for the use of its technology.
The investment comes despite signs that consumers are losing their taste for such meat-free products amid concerns about higher prices and highly processed food.
The market value of Beyond Meat, which supplied McDonald’s, the fast-food powerhouse, with vegan burgers, has plummeted from $14 billion after its 2019
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