More than half of the users have stopped using the app since its mid-June launch
Meta’s “Twitter killer” app Threads has struggled to hold the attention of millions of users despite its record-breaking launch, Mark Zuckerberg has admitted.
The app, which lets people post messages, pictures and videos, signed up 150 million users in its first few weeks, making it the fastest-growing product in history.
However, Mr Zuckerberg has said more than half of the users have stopped using Threads since its mid-June launch.
The Meta chief executive told staff on Thursday: “Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet.”