 deal - and confirmed the news by tweeting "the bird is freed". There have been many months of speculation, controversy and legal wranglings, but Musk turned up to Twitter HQ on Thursday carrying a sink and finally agreed on a deal which has left us with lots of questions over the platform's future. A number of top executives have reportedly been fired already, including Chief Executive Parag Agrawal, but this seems to be just the start of his Twitter revolution. Payments and advertising Elon Musk believes he is the saviour of Twitter ( AFP via Getty Images) Musk has claimed that he bought Twitter to "help humanity" rather than for any financial gain. "I didn't do it because it would be asy. I didn't do it to make money. I did it to try and help humanity, recognising that failure in pursuing this goal, despite our best efforts, is a very real possibility," he tweeted. Twitter is already extremely reliant on advertising, but Musk believes it needs to be "done right" and wants a push on "high relevancy ads". "I also very much believe that advertising, when done right, can delight, entertain and inform you; it can show you a service or product or medical treatment that you never knew existed, but is right for you," he explained. "For this to be true, it is essential to show Twitter users advertising that is as relevant as possible to their needs. Low relevancy ads are spam, but high relevancy ads are actually content." One of Musk's biggest issues with Twitter has been the number of spam bots on the site - and his big plan to get rid of them is creating a paywall. He previously toyed with the idea of making users pay a small fee to send messages, but later said this idea wouldn't work because "the bandwidth and latency requi){kind=link}
Elon Musk has completed the purchase of Twitter and seems to have grand plans – including the creation of a ‘super app’, employees being fired and the returns of Donald Trump and Kanye West
Twitter has just been taken over by Elon Musk – and the American billionaire has already been threatening some sweeping changes. The Tesla boss completed the purchase of the popular social media platform on Friday for in a staggering $44bn (£38.1bn) deal – and confirmed the news by tweeting “the bird is freed”.
There have been many months of speculation, controversy and legal wranglings, but Musk turned up to Twitter HQ on Thursday carrying a sink and finally agreed on a deal which has left us with lots of questions over the platform’s future. A number of top executives have reportedly been fired already, including Chief Executive Parag Agrawal, but this seems to be just the start of his Twitter revolution.
Musk has claimed that he bought Twitter to “help humanity” rather than for any financial gain.
“I didn’t do it because it would be asy. I didn’t do it to make money. I did it to try and help humanity, recognising that failure in pursuing this goal, despite our best efforts, is a very real possibility,” he tweeted.