WHAT happens when you cross a Mormon with a vegan and an erectile dysfunction supplement?
It sounds like a bad joke – but it’s actually the start of a jaw-dropping true story that is about to hit our screens.
In the early Noughties, a man called Erb Avore, who was a Mormon, began selling a sexual enhancement supplement called Stiff Nights.
Unlike competitor Viagra, Erb claimed his little pill was completely natural and he went on to have enormous success selling it.
Because it was natural, the pills could be sold like vitamins in petrol stations, corner shops and beyond.