 are becoming 'Set-Jetters' – basing their travel destinations on somewhere they have seen in a streaming TV show or movie. In fact, more than a third (37%) have already booked a trip to a location they spotted in a movie or TV show – while 46% have researched travelling to such a destination. Sylvotherapy, or forest bathing, is now among the most popular wellness retreats ( Expedia Group) And data from Hotels.com shows that wellness breaks are bouncing back from 2021 – with more than a 30% increase on 2022 demand, which is set to continue. The brand also conducted research of 2,000 adults who plan to holiday in the next three years, which found almost a third (31%) have become 'bored' with traditional wellness trips, and want to try something more exciting. The most popular new wave wellness breaks include fruit harvesting and 'sylvotherapy', also known as forest bathing, which is said to link a human's energy with the forest. The Expedia Group data also revealed that after nearly two years of visiting national parks and nature reserves, the city is calling with its trend 'Culture Capitals'. The brand found cities such as Edinburgh, Lisbon, and Tokyo come top of their global top 10 destination list. Jon Gieselman, Expedia Brands president, said: 'When we look at Expedia, H){kind=link}
Leading travel company, Expedia Group, has revealed the top trends for the next 12 months – including basing destinations on locations seen in movies or TV shows
A leading travel company has revealed the biggest tourism trends for 2023 â including “Set-Jetters”, “Hidden Gems”, “New Wave Wellness”, and “Culture Capitals”.
The Expedia Group, which includes Hotels.com and holiday home rental company Vrbo, has been looking into travel and tourism categories that have seen a surge in popularity in the past year â and seem set to continue over the next 12 months.
The Expedia data shows that almost half (44%) are becoming “Set-Jetters” â basing their travel destinations on somewhere they have seen in a streaming TV show or movie.
In fact, more than a third (37%) have already booked a trip to a location they spotted in a movie or TV show â while 46% have researched travelling to such a destination.