 for online businesses, and that's had a lasting impact. Search interest in SEO has been higher than at any time other than during the pandemic itself, which, for online business, means staying on top of the competition for this most fickle of traffic sources. Understanding why they are there requires some specialist help. Fortunately, there are tools out there that make it simple to stay on top of vital metrics, such as share of voice, and that give you comprehensive ways to look at the market, as well as insights into which content, terms and search engine results page (SERP) features are driving that performance. Pi Datametrics, a search intelligence platform that offers a comprehensive suite of industry tools, delivers this capability at an industry-leading range of time periods, whether you are after two hourly breakdowns of major events, daily tracking or longer-term weekly overviews of your marketplace. At your fingertips: Pi Datametrics enable you to track your own market leaderboard insights Credit: Getty Better still, not only does Pi Datametrics enable you to do your own tracking, it frequently provides market leaderboard insights across a range of sectors, so that businesses can get a sense of who is leading the charge in their area. These are particularly useful if you are relatively new to an industry, or don't yet have a comprehensive view of who your competitors, direct and indirect, are. What is 'share of voice'? One metric stands out as a guide to understanding your performance in your industry, your competitors' performance and what makes a difference – share of voice. Share of voice is calculated as the total industry's media/advertising spend divided by your media/advertising spend. It may take a while to shift the dial on share of voice, but even the smallest of changes in your standing will have a big impact on your bottom line and market stand){kind=link}
Understand what share of voice is, why it matters and who the leaders are in a range of key industries, including travel, retail and sports
The pandemic helped drive a major re-evaluation of the importance of search engine optimisation (SEO) for online businesses, and that’s had a lasting impact. Search interest in SEO has been higher than at any time other than during the pandemic itself, which, for online business, means staying on top of the competition for this most fickle of traffic sources. Understanding why they are there requires some specialist help.
Fortunately, there are tools out there that make it simple to stay on top of vital metrics, such as share of voice, and that give you comprehensive ways to look at the market, as well as insights into which content, terms and search engine results page (SERP) features are driving that performance.
Pi Datametrics, a search intelligence platform that offers a comprehensive suite of industry tools, delivers this capability at an industry-leading range of time periods, whether you are after two hourly breakdowns of major events, daily tracking or longer-term weekly overviews of your marketplace.
Better still, not only does Pi Datametrics enable you to do your own tracking, it frequently provides market leaderboard insights across a range of sectors, so that businesses can get a sense of who is leading the charge in their area. These are particularly useful if you are relatively new to an industry, or don’t yet have a comprehensive view of who your competitors, direct and indirect, are.