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Narrated by James Marriott
The two main political parties are going back to the future with their conference slogans. Labour’s is “Give Britain its future back” while Rishi Sunak spoke yesterday in front of the clunky “Long-term decisions for a brighter future”. This reprises the 2015 election choice when the Tories offered “a more secure future” and Labour “a better future”. The word also featured in the Lib Dems’ slogan in 2017 and 2019 and was behind John Major’s success in 1992. The least successful use of the F-word was by Labour in 2010, when they campaigned under “A future fair for all”. Deborah Mattinson, Gordon Brown’s pollster, later admitted that focus groups thought it referred to promising “some kind of sci-fi dodgem park”.
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