 opened her shop in 2011At family-owned food shop Popat Mithai & Farsan, owner Vijaya Popat and her all-female team are often so busy dealing with customers in multiple languages that there's barely time to sit down, let alone chat with a nosy journalist.Mrs Popat set up the business in Leicester back in 2011 to sell Indian sweets and savouries, and it has grown from two members of staff to 15 today. And an online operation was launched in 2018.Serving the South Asian diaspora in the East Midlands city and further afield, sales soared during the coronavirus pandemic, as customers sought more comfort food - the tastes that they or their forebears brought to the UK from countries including India, Pakistan, Bangladesh and Sri Lanka.Mrs Popat's son Shyam was put forward to speak to the BBC. "My mum is widely known in the community as being the person that runs the business," he says."And they all want to speak to her specifically to see if she can source particular things."Image source, Popat Mithai & FarsanImage caption, Popat Mithai & Farsan's online operation allows it to serve customers across the UKHe adds that it's not just first generation immigrants, or those who have just moved to the UK recently, that make up the core customer base. Instead it is also the second generation, who might be buying food for their families, and increasingly online."During the lockdowns the website was a total lifesaver, and now we're out of lockdown it has become a thriving arm of the business in itself," says Shyam Popat. "Online sales now account for approximately one-quarter to one-third of the entire turnover of the business."In addition to importing products from South Asia, the shop also buys from Kenya.The boost that the world's diasporas give to trade between countries is difficult to quantify, but governments are increasingly aware of the economic importance of migrant populations and their descendants.K){kind=link}
At family-owned food shop Popat Mithai & Farsan, owner Vijaya Popat and her all-female team are often so busy dealing with customers in multiple languages that there’s barely time to sit down, let alone chat with a nosy journalist.
Mrs Popat set up the business in Leicester back in 2011 to sell Indian sweets and savouries, and it has grown from two members of staff to 15 today. And an online operation was launched in 2018.
Serving the South Asian diaspora in the East Midlands city and further afield, sales soared during the coronavirus pandemic, as customers sought more comfort food – the tastes that they or their forebears brought to the UK from countries including India, Pakistan, Bangladesh and Sri Lanka.
Mrs Popat’s son Shyam was put forward to speak to the BBC. “My mum is widely known in the community as being the person that runs the business,” he says.
“And they all want to speak to her specifically to see if she can source particular things.”