NEWS… BUT NOT AS YOU KNOW IT
You only have to scroll on TikTok for a few minutes to experience #GutTok in full force.
Whether it’s influencers sharing their transformative anti-bloating stories or ‘gut-friendly’ recipes, suddenly everyone is taking note of how important our gut health is – and why we should be focusing on it.
It’s clear the topic has come a long way since the days of dreary Yakult TV adverts. In fact, #GutTok now boasts more than one billion views on TikTok.
But why are we finding the chat so interesting now? After all, probiotics and the importance of fibre-rich meals are nothing new.