The John Lewis Christmas advert is here – and you can buy the merch

Christmas adverts have been dropping thick and fast, signalling the countdown is well and truly on. Among the retailers releasing their festive shorts, John Lewis & Partners has finally launched its eagerly anticipated advert.The 90-second video titled ‘The Beginning’ aims to raise awareness of children in care, and follows a middle-aged man and his efforts to prepare for the arrival of his new foster daughter, Ellie. It shows him as he attempts to learn to skateboard in a bid to connect with her and share her passion. As always with the John Lewis & Partners Christmas adverts, it sells a selection of merchandise to coincide with its release. Whether it’s the teddy bear hidden under the tree, baubles, or indeed the skateboard that Ellie and the man bond over, all of the advert-inspired collection can be purchased online. Better still, from each purchase from the ad-inspired collection, 25 per cent is donated to the Building Happier Futures fund, which is part of the retailer’s long-term commitment to helping young people with experience of the care system. Read on for everything you need to know about this year’s collection of merch. Read more: SkateHut rampage skateboard: £34.99, Johnlewis.com (SkateHut)Of course, John Lewis & Partners is selling a skateboard – the very thing that bonds the big-hearted man with Ellie in the new advert. The retailer says it’s perfect for beginners, so why not take up a new hobby this Christmas?Buy nowJohn Lewis jolly general store Christmas 2022 Lewis bear: £30, Johnlewis.com (John Lewis)Did you spot the Lewis bear hidden under the tree in the advert? If not, take a closer look. The soft and cuddly bear is dressed in a cosy scarf and hat and features 2022 on its paws. A lovely addition to your festive decor this season. Buy nowJohn Lewis community garden Lewis bear face bauble: £5, Johnlewis.com (John Lewis)You can never have too many baubles on your Christmas tree, so why not add this Lewis bear face bauble to your collection? The design also comes in a chic cream colourway (£5, Johnlewis.com). Buy nowJohn Lewis Building Happier Futures tote bag: £5, Johnlewis.com (John Lewis)Reusable tote bags are a must-have, and this one promises to sit comfortably on your shoulder. The bright colour-block print celebrates the Christmas partnership John Lewis & Partners is running with two charities working with children and young people across the UK, making it even more of a valuable purchase. For something more festive, opt for the Lewis bear design (£5, Johnlewis.com). Buy nowVoucher codesFor the latest discounts on homeware and Christmas essentials, try the links below:John Lewis discount codesVery discount codesLooking for more festive favourites? Read our guide to beauty advent calendars for 2022 Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.Already subscribed? Log in