![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/the-hundred-returns-to-capitalise-on-ashes-buzz-as-ex-england-star-hails-exciting-impact/&media=https://uknews.evprotec.com/wp-content/uploads/2023/08/0_Trent-Rockets-Men-v-Manchester-Originals-Men-The-Hundred-Final.jpg&description=Former England bowler Steven Finn speaks to Mirror Sport about the Hundred, the importance to capitalise on the momentum of the Ashes and his move into commentary with the BBC The Hundred has an excellent opportunity to "piggyback off the momentum" from the Ashes reckons former England bowler Steven Finn, with the tournament's third edition getting underway on Tuesday with a double-header clash between Trent Rockets and Southern Brave. Both the men's and women's Ashes were utterly enthralling contests, with the two series attracting record viewing and listening figures this summer. England's women drew their multi-format series, fighting back from defeat in the sole Test match to win both the ODI and T20I legs against one of the most dominant sports teams in history. England's men, meanwhile, pushed the reigning World Test Champions to the limit with their highly entertaining 'Bazball' approach. Despite both sides being unable to regain the Ashes, interest in the sport is huge and Finn believes the Hundred is poised to capitalise with 16 games being shown live on free-to-air TV by the BBC during the month of August. "It's been gifted its own gap in the schedule this year and it's a good opportunity for it to piggyback off of the Ashes," Finn told Mirror Sport. "I think it's been the most watched and the most anticipated Ashes series since 2005 and it's a good opportunity straight off the back of it [for The Hundred]. "The fact that the coverage is free-to-air on the BBC throughout the tournament is an opportunity for us to showcase the game to a wider audience. People are really engaging with the women's game as well. All of the games during the women's Ashes were sold out and it's an opportunity for the women's game to piggyback off that momentum. "I think The Hundred can add to that and provide some really good entertainment for the people watching. It accidentally stumbled upon the double-headers in the first year and they proved to be a great success. I think th){kind=link}
Former England bowler Steven Finn speaks to Mirror Sport about the Hundred, the importance to capitalise on the momentum of the Ashes and his move into commentary with the BBC
The Hundred has an excellent opportunity to “piggyback off the momentum” from the Ashes reckons former England bowler Steven Finn, with the tournament’s third edition getting underway on Tuesday with a double-header clash between Trent Rockets and Southern Brave.
Both the men’s and women’s Ashes were utterly enthralling contests, with the two series attracting record viewing and listening figures this summer. England’s women drew their multi-format series, fighting back from defeat in the sole Test match to win both the ODI and T20I legs against one of the most dominant sports teams in history.
England’s men, meanwhile, pushed the reigning World Test Champions to the limit with their highly entertaining ‘Bazball’ approach. Despite both sides being unable to regain the Ashes, interest in the sport is huge and Finn believes the Hundred is poised to capitalise with 16 games being shown live on free-to-air TV by the BBC during the month of August.
“It’s been gifted its own gap in the schedule this year and it’s a good opportunity for it to piggyback off of the Ashes,” Finn told Mirror Sport. “I think it’s been the most watched and the most anticipated Ashes series since 2005 and it’s a good opportunity straight off the back of it [for The Hundred].