 have become 'bored' with traditional wellness trips and want to try something more exciting. The most popular new wave wellness breaks include fruit harvesting and 'sylvotherapy', also known as forest bathing, which is said to link a human's energy with the forest. Another travel trend set to dominate 2023 is 'Set-Jetters' – those who consider travelling somewhere after seeing it featured in a streaming show or movie – with Expedia finding 44 per cent admitted TV has already influenced their travel decisions. While 46 per cent have researched travelling to a destination from a show, another 37 per cent have already booked a trip after seeing it featured on TV or in a movie on a streaming service. The brand also revealed that after nearly two years of visiting national parks and nature reserves, the city is calling with its trend 'Culture Capitals'. Expedia found cities such as Edinburgh, Lisbon and Tokyo come top of their global top 10 destination list. Jon Gieselman, Expedia Brands president, said: 'When we look at Expedia, Hotels.com, and Vrbo data together, we see a detailed and robust picture of travel into 2023. 'We're seeing a surge in trips to culture capitals, a new wave of interest in wellne){kind=link}
2023’s BIGGEST tourism trends are ‘Three-star Superstars’, ‘New Wave Wellness’, ‘Hidden Gems’, ‘Set-Jetters’ and ‘Culture Capitals’ according to one of the world’s biggest travel companies.
These are the top categories which have seen an uplift in popularity in the last year and are set to continue over the next 12 months.
According to data from Hotels.com, part of the Expedia Group, wellness breaks have bounced back from 2021, with more than a 30 per cent increase on 2022 demand, which is set to continue.
The brand also conducted research of 2,000 adults who plan to holiday in the next three years, which found almost a third (31 per cent) have become ‘bored’ with traditional wellness trips and want to try something more exciting.
The most popular new wave wellness breaks include fruit harvesting and ‘sylvotherapy’, also known as forest bathing, which is said to link a human’s energy with the forest.