![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/tescos-christmas-ad-urges-folk-to-stand-up-for-joy-amid-cost-of-living-crisis/&media=https://uknews.evprotec.com/wp-content/uploads/2022/11/0_JS282494728.jpg&description=Tesco's new Christmas advert features a broadcast from 'The Christmas Party' as it tells shoppers to #StandForJoy while acknowledging many are facing a squeeze on their financesTesco Christmas TV Advert 2022 Tesco's new Christmas advert encourages people to 'stand up for joy' while acknowledging the current cost of living crisis. The festive film features a broadcast by The Christmas Party, whose campaign points out many are facing a squeeze on their finances. However, the bubbly bunch reckon Christmas should still be celebrated, especially after the last few years the country has weathered. Opening up with a snowy landscape of Britain, the narrator states that Tesco has formed 'The Christmas Party' as families across the UK can be seen celebrating the best the food the season has to offer, including mince pies, pigs in blankets, desserts and of course, cheese boards. The ad, which is set to the soundtrack of Europe's 'The Final Countdown', also addresses some of the big Christmas questions, like when is bin day? And what is the greatest Christmas film? Tesco's new Christmas ad wants people to 'stand up for joy' Speaking about the message of the ad, which includes Tesco colleagues from across the country, Alessandra Bellini, Chief Customer Officer at Tesco, said: 'It's very important that our seasonal campaigns reflect how our customers genuinely feel and what we know they are looking for. "We understand that it is a tough time at the moment with everyone's finances under pressure, but we also know that people are looking forward to Christmas – in fact our research shows that there is even more excitement around it than usual. The campaign features Tesco employees from around the country 'This is why we decided to officially stand up for joy this Christmas. Through our campaign, we take a look at those moments during the festive period that unite us all – including the delight of eating delicious desserts, sitting around a table together with loved ones, movie night){kind=link}
Tesco’s new Christmas advert features a broadcast from ‘The Christmas Party’ as it tells shoppers to #StandForJoy while acknowledging many are facing a squeeze on their finances
Tesco’s new Christmas advert encourages people to ‘stand up for joy’ while acknowledging the current cost of living crisis.
The festive film features a broadcast by The Christmas Party, whose campaign points out many are facing a squeeze on their finances.
However, the bubbly bunch reckon Christmas should still be celebrated, especially after the last few years the country has weathered.
Opening up with a snowy landscape of Britain, the narrator states that Tesco has formed âThe Christmas Party’ as families across the UK can be seen celebrating the best the food the season has to offer, including mince pies, pigs in blankets, desserts and of course, cheese boards.