A young woman in jeans and a stripy vest top spins a cage full of bingo balls. A ball drops out and she glances at it. “Track 11,” she announces, grinning at the camera, “is called . . . ” A pause. “Karma.” She collapses into a fit of giggles. My phone collapses under the weight of incoming WhatsApp messages. “HAVE. YOU. SEEN?” writes a friend.
The woman in the video is Taylor Swift. The 32-year-old’s new album Midnights has sent records tumbling, including the record for the most streams on Spotify in a single day. “All of us in the industry are looking at the numbers of records she is selling and just losing our minds,” says a music business insider. To understand why,
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