Australia is set to hold a world-first international academic symposium on the impact of Taylor Swift.
The “Swiftposium” will explore the megastar’s influence on everything from the music industry to culture and the economy.
Organisers of the three-day event hope it will draw researchers from across the Asia-Pacific region.
It will be held in February – the same week Swift brings her record-breaking Eras Tour to Australia.
Swift – who shot to stardom as a teenager – has found herself at the centre of huge cultural moments and debates throughout her career.