 and this is what causes the colour change in your skin. Once skin is exposed to UV radiation, the increased melanin production by the body is an attempt at protecting the skin from further damage.' If that doesn't have you scuttling for the shade, nothing will. And that's the issue. Nothing – not knowledge, reason or canyon-sized wrinkles – will deter the Truly, Madly Tanned. As Shulman notes on her Instagram feed, a tan (and the process of tanning) mak){kind=link}
Despite the influx of bronzed bikini photos from Hollywood’s A-list, this is one craze I won’t be joining in
There are dark murmurings on the beaches that the suntan is back. My old boss at Vogue, Alexandra Shulman, has recently penned an article proclaiming that the tan is back in fashion. But did it ever really go away?
Admittedly, there have been many articles over the past five years announcing its demise. I may have written one myself, based on the ubiquity of luminously pale-limbed celebrities such as Cate Blanchett, Naomi Watts and Nicole Kidman on red carpets and even occasionally on beaches.
However, this year it’s the summer of Amanda Holden and various Kardashians, all lusciously oiled and tanned – but this is purely because they have kept up an endless supply of orchestrated bikini moments. So if you’re a tanning refusenik, keep ye the faith. For every picture of a bronzed Liz Hurley, who while on holiday with Sir Elton John posted a daily picture of herself tanning, I raise you the pale and interesting Julianne Moore who didn’t.
Back in the real world, on every beach or pool terrace in 2023, you’ll find both sun goddesses and sun refuseniks – we all know enough about the perils of sun exposure to have made up our own minds by now.