SUPERMARKETS have been told to make their prices easier to understand so shoppers can save cash in the cost-of-living crisis.
The warning from the competition watchdog came as it cleared the stores of “greedflation” – using higher prices to make excess profits.
But the Competition and Markets Authority has also ordered retailers to make “unit prices” on shelves clearer.
It said it was hard for shoppers to compare the price of rival teas if one was priced per 100g and another was priced per teabag.
Sarah Cardell, boss of the CMA, said: “We’ve found that not all retailers are displaying prices as clearly as they should, which could be hampering people’s ability to compare product prices. We’re writing to these retailers and warning them to make the necessary changes or risk facing enforcement action.”