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Spotify boss suggests Harry and Meghan’s podcast failed as it didn’t ‘make consumers happy’

Meghan Markle and Prince Harry’s podcast Archetypes was cancelled after one series with one chief executive at Spotify suggesting it was due to “not making consumers happy”

As Meghan Markle and Prince Harry officially abandoned their Archetypes podcast after their Spotify deal collapse, a chief executive from the streaming giant hints the reason it failed was because it “didn’t make consumers happy”.

The Duchess of Sussex was the host of the podcast that ran for 12 episodes last year. In the award-winning series, Meghan sat down for personal interviews with artists, athletes, and experts discussing the history of stereotypes against women. The stated purpose of the show was to “investigate, dissect and subvert the labels that try to hold women back”.

Now, the chief executive of Spotify has shed light on why he feels the podcast was not successful and why the famous couple might’ve been dropped from their £18million podcast deal. In an interview with BBC the Spotify boss said: “We thought new innovation was needed to happen here. We thought we can come in and offer a great experience that both makes consumers very happy and allows new creators new avenues.”

For all the latest on news, politics, sports, and showbiz from the USA, go to The Mirror US.

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