In a bid to raise money for his Elton John AIDS Foundation, Sir Elton is launching a limited-edition ‘Rocket Man’ Marmite which hits the supermarket next month
Pop legend Sir Elton John is spreading his talent for fundraising into supermarkets with the launch of a limited-edition Rocket Man Marmite.
The superstar singer, who revealed his fondness for the savoury spread last year, has been immortalised in pop art style on a new label. Inspired by the iconic “Feathers” portrait of Sir Elton by Terry O’Neill, the colourful artwork is set to make the £2.65 jars highly collectible.
And for every one sold, 50p will be donated to The Elton John AIDS Foundation.
Sir Elton said of the tie-in: “Whether it’s through the work of my Foundation or connecting with my fans on the road, I’ve always been about spreading love over hate, and I’m happy to do just that with my limited-edition Marmite jar.”