AN increasing number of supermarket chains are flogging merchandise to advertise their stores.
And the latest to join the likes of Greggs, Lidl and Aldi is Tesco.
Shoppers have rushed online after spotting the popular supermarket selling garments and accessories promoting its ex-Tesco Value range – complete with the distinctive blue-and-white striped logo.
And just like the Tesco Value range, which was launched in 1993 as the brand for lower tier Tesco products, the items on sale are just as cheap.
Taking to money-saving Facebook group Extreme Couponing and Bargains UK, a man named Joshua Everitt shared several snaps of the items he stumbled upon during a recent visit to his local branch.