Mike Ashley’s Frasers Group is in talks to sell its Missguided clothing brand to online fashion giant Shein, the BBC understands.
Talks about a deal, which were first reported by Sky News, come only a year after Frasers took over the brand.
Frasers Group bought Missguided for £20m last year after the online fashion retailer collapsed into administration.
Shein, which was founded in China in 2008, is a global giant in the world of fast fashion.
Both Frasers Group and Shein have been contacted for comment.