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HomeBusinessSaudi Arabia launches electric car company to challenge Tesla

Saudi Arabia launches electric car company to challenge Tesla

Oil-rich kingdom announces joint venture with Taiwan’s Foxconn

The Crown Prince of Saudi Arabia has launched an electric car company in an effort to take on Tesla and supercharge the kingdom’s automotive sector.

Mohammed bin Salman, the de facto ruler of Saudi Arabia, unveiled plans for Ceer, the country’s first electric car company.

A joint venture between the kingdom’s sovereign wealth fund and Taiwanese technology company Foxconn, the new company will use technology licensed from Germany’s BMW and sell cars across the Middle East. 

The Saudi Public Investment Fund (PIF) was previously a major investor in Elon Musk’s electric car company Tesla, but sold down nearly all of its multibillion-dollar stake in 2019.

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