Decision comes as a result of the company’s ‘change in short-term priorities’
Sir Richard Branson is preparing to sell off Virgin’s stake in a US hyperloop start-up as interest in the technology envisioned by Twitter billionaire Elon Musk fades.
A source said Virgin will begin stripping its branding from US business Hyperloop One over the coming weeks and will divest its equity stake at the same time. It has already removed its logo from the company’s website.
Sir Richard’s company acquired a small stake in Hyperloop One in 2017, rebranding it as Virgin Hyperloop One.
The Hyperloop is a theoretical alternative to high-speed rail, where pods fly through steel tubes at up to 760 miles per hour. The technology was first proposed by Mr Musk in 2013, prompting a clutch of start-ups to attempt to build one.