Backed by two of YouTube’s best known stars, PRIME was an immediate sensation when it launched last year, prompting long lines in grocery stores and reports of school yard resale markets
An energy drink hugely popular with young children is under fire over for containing the same amount of Âcaffeine as six cans of Coke.
Sen. Charles Schumer called on the US Food and Drug Administration to investigate PRIME, an energy drinks brand founded by the YouTube stars Logan Paul and KSI that has become an obsession among the influencers’ legions of young followers.
The drink is also popular in the UK and sells for around £5 a bottle.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy, it’s a beverage,” said Schumer, a Democrat from New York. “But buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets.”