 to spare there is a very thorough video available to explain the latter: If you only have 12 seconds here are the edited highlights: Bigger font, more readable. Lion: crown, no circle, no words. Cheers! Elsewhere this season's kits are notable for two other trends. The first is a lack of sponsors, with Chelsea, Nottingham Forest and Sheffield United all forced into shameful revelations of their new wares without a key brand partner highlighted on the front. Laughable. The other is iridescent emblems, especially from Nike which strike me as a rough equivalent of Malibu Stacy's new hat. They make the badges basically invisible from some angles, which allows your full focus to be drawn to the aforementioned commercial partners. Chelsea, with shiny badge but without new sponsor, are in a terrible bind. Several teams persist with gambling sponsors despite turning tides, although it will be another three years before they are banned from the front of a shirt. You can't rush these things. Here are the makers responsible for this year's work: Premier League kit manufacturers 2023-24 Supremacy for Umbro! For the first time in 13 years. Please settle down. Prepare your angry letters to Manchester City, Spurs and problem child Chelsea who have all failed to launch their away kits in time for consideration, and let us begin at the bottom: Belated apologies for the spoiler, but I wrote about this at length a few weeks ago and, can I just shock you? Am not a fan. Has it grown on me? Only in the way that a wart might. Not as horrible as feared when worn by athletic young men, but offensive in any other context. Luminous yellow shorts as second option make it 17 per cent more ghastly. Vote it out of existence somehow. Is there){kind=link}
It is a new football season, so it is time to put every new home and away shirt in order of merit
Whether it is the eighth subtly different incarnation of the Premier League’s sleeve lion or a revolutionary new name and number font, these are truly thrilling days for enjoyers of kit minutiae. 2023/24, you are spoiling us.
If you have 12 minutes (twelve!) to spare there is a very thorough video available to explain the latter:
If you only have 12 seconds here are the edited highlights: Bigger font, more readable. Lion: crown, no circle, no words. Cheers!
Elsewhere this season’s kits are notable for two other trends. The first is a lack of sponsors, with Chelsea, Nottingham Forest and Sheffield United all forced into shameful revelations of their new wares without a key brand partner highlighted on the front. Laughable.