The new labelling will be used on prepacked meat and some dairy products being sent from Great Britain to Northern Ireland from October, before it eventually rolls out to the rest of the UK
Northern Ireland supermarkets will be forced to label some British food as “Not for EU” from next week.
The new labelling will be used on prepacked meat and some dairy products being sent from Great Britain to Northern Ireland from October. It forms part of the requirements of the Windsor Framework, which is designed to ease the moving of goods from Great Britain to Northern Ireland after Brexit.
The idea is that it reduces checks on some food produced in Great Britain, thereby allowing easier trade flow. Food products produced in Northern Ireland will not need the labelling because they will still be manufactured to EU standards.
Asda was the first supermarket to introduce the new “Not for EU” labels in Northern Ireland last month. They will be rolled out across the UK from October 2024, with the labelling of other goods – including fruit, vegetables and fish – to also be introduced by July 2025.