New ‘Lonely Bounty’ Christmas ad from Mars Wrigley pokes fun at festive tearjerkers

01:40Mars Wrigley is making a contribution to the Christmas advert season with an update on its ‘Lonely Bounty’ parody of festive retail tearjerkers. The campaign is a sequel to last year’s ad and follows a recent announcement that the chocolate is being removed from Celebrations tubs due to its unpopularity. In true Christmas ad fashion, the story takes a heart-warming turn when Bounty is taken in by a woman who reminds him that he is still cared for, before he returns to the Celebrations home with the tagline: ‘You don’t know what you’ve got till it’s gone.’ Sign up for our newsletters.