National Galleries of Scotland spent almost £30,000 on a new logo which has been described as “infantilising”.
The rebranding is part of an extensive refurbishment project with a final cost of £38.2 million. The Galleries will reopen on September 30 after years of delays.
The new emblem, which was revealed in March, shows interlocking parallelograms that illustrate a “portal” into the art world, according to the firm behind the design.
DNCO, a London-based design agency, was paid £28,337 for the logo and brand guidelines, which includes several additional logos, colourways, patterns and designs.
Barrington Reeves, founder of Too Gallus, a Scottish design agency, said: “I think we’ve ended up with something quite corporate and baseless. You could apply that identity to almost any business and