 A summer holidays promotion from Jet2.com appeared on Steven's newsfeed very soon after talking about "jetting off" ( Steven White/Facebook) Often, when Facebook users browse online for products or click on certain web articles the data is collected and stored on the device. A 'targeted' advert based on the user's recent search could then well appear in their Facebook newsfeed soon after. Steven felt "creeped out" by this occurrence as if the social media giant were somehow listening in on his phone calls. On the morning he saw the advert he was also talking to his partner in person about summer holidays in general, using the words "jetting off" at one point. This time it was less than an hour after the chat that he saw an advert on his newsfeed from Jet2.com and Jet2holidays about summer holidays. Again, he had browsed nothing about this topic on any of his devices. An advert for a 'shewee' appeared on){kind=link}
One man had a late-evening phone conversation with a relative about a random topic and the next morning he saw an advert in his Facebook connected to his private chat
A Facebook user was creeped out when he saw a couple of adverts appear in his newsfeed related to subjects he had only just been talking about.
A 40-year-old man, who did not wish to be named, had been chatting to his nan on his mobile phone one evening in some detail about a tree stump that needed removing in her garden and how to do it.
The following morning the journalist then strangely spotted an advert pop up on the timeline of his Facebook page from Amazon for a large ‘copper tree stump killer’ nail.
He had never searched through his phone or computer before or after the conversation about anything to do with tree stumps – nor ‘liked’ or commented on the subject anywhere – let alone how to remove them.