Love Island’s Kem Cetinay denies any involvement after a family-run dessert shop accused him of breaking an agreement by not providing social media exposure after they provided him with free cake for his birthday
A family-run dessert shop has accused Love Island star Kem Cetinay of failing to provide them with social media exposure after they provided him with a free cake and gifts for his 27th birthday. Kem says he was “unaware” of any agreements made.
According to La Cava Cakery, a Barcelona bakery run by an Irish couple, the reality star agreed to provide exposure for the shop on his Instagram page – which is followed by 2.8 million people. Kem was in the Spanish city in April to launch his new Primark clothing range and celebrate his birthday and received a cake, cupcakes and Cava from the bakery for his celebrations.
It was reported that the company that organised the trip assured shop owners Aisling Mackin and her husband Desmond that the star would post about them and tag their business online. The fresh cake gate scandal follows drama surrounding Catherine Tydesley and the former Coronation Street star’s plans for her 40th birthday cake.
Aisling said she was “happy to provide” him with the cake in exchange for exposure but never received any. “Kem and his pals posted about the trip and there are even pictures of him with the cake we provided but no mention of us anywhere,” she said to MailOnline. She said they felt “led along and taken advantage of” by the influencer and TV personality.