![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/liv-golf-respond-to-claims-controversial-ceo-greg-norman-will-be-replaced/&media=https://uknews.evprotec.com/wp-content/uploads/2022/11/2_LIV-Golf-Invitational-Portland-Day-Three.jpg&description=LIV Golf have denied claims they are looking to replace controversial CEO Greg Norman. The Australian is the face of the Saudi-backed breakaway circuit and has played a pivotal role in luring some of golf's biggest names with his status and relationships in the game. He has been a polarising figure though since the series' inception and issues have remained within LIV, including the failure to secure a TV deal with this season's events streamed live on YouTube for free. The Telegraph reported LIV bosses were looking for a replacement for Norman - who would then move upstairs into a different role - to ensure their business model goes to plan. It was claimed Taylormade CEO Mark King had emerged as a potential successor for Norman, having attended a number of events over the course of the inaugural season. King is a well respected name in the world of golf, and transformed Taylormade during his tenure and he now also holds roles within Adidas and fast food franchise Taco Bell. But LIV managing director Majed Al-Sorour maintains there are no plans for Norman to step aside for the 2023 season. "Greg Norman is our CEO and Commissioner. Any suggestion that changes are being made to Greg's title or role is patently false," he said, reports Sports Illustrated . Greg Norman with former POTUS Donald Trump (Image: Icon Sportswire via Getty Images) Norman, who has also been criticised for downplaying human rights issues in Saudi Arabia, insisted last week that the competition is going to go from strength to strength next year. He said: "LIV has only just begun. From my perspective it was one heck of a year, one heck of a season, one heck of a launch. I don't think any new sports league in its first year accomplished as much as LIV Golf accomplished. "The value of the league and each team will go up as the success gets seen on a global basis. There will be a heck of a lot more value as you come out of 2023."){kind=link}
Reports this week suggested LIV Golf had identified a successor for Norman, who has polarised opinion in his first season as the face of the breakaway Saudi-backed competition
LIV Golf have denied claims they are looking to replace controversial CEO Greg Norman.
The Australian is the face of the Saudi-backed breakaway circuit and has played a pivotal role in luring some of golf’s biggest names with his status and relationships in the game.
He has been a polarising figure though since the series’ inception and issues have remained within LIV, including the failure to secure a TV deal with this season’s events streamed live on YouTube for free.
The Telegraph reported LIV bosses were looking for a replacement for Norman – who would then move upstairs into a different role – to ensure their business model goes to plan.