The Danish toy manufacturer has been praised for spreading an important message about equality for little boys and girls with many claiming the brand was ‘ahead of its time’
Lego is a staple of childhood fun and a beloved toy of both sexes whose enthusiasm for the building blocks often continues into adulthood thanks to its vast array of options for people to have fun with. These days there are so many things available to build, make and do, and Lego has been turned into every possible scenario.
Imagine the delight, therefore, of one Lego fan who came across a box of the toy from 1974 with a sweet note that was believed to be from the Danish manufacturer. Shared on the networking platform LinkedIn as a way of showing the importance of gender equality, people have been praising the brand for its important message.
Alongside a photo of the letter, it read: “In the 70s LEGO used to insert in its boxes a message for the parents. A powerful reminder that even when we play equality matters.” The note, which has been printed with some official-looking writing at the bottom, reads: “To parents, the urge to create is equally strong in all children. Boys and girls. It’s imagination that counts. Not skill.”
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