While it isn’t perfect, the latest version of the Korean hatchback gets plenty right – especially the things that really matter to families
Let’s face it: a Kia Ceed is not the kind of car your heart yearns for; not one that you put a little picture of next to a piggy bank and carefully save for years to own.
Indeed, the only reason most people have heard of the Ceed is thanks to Messrs Clarkson, Hammond and May, who allowed celebrities to thrash an old one around Dunsfold aerodrome for a period on Top Gear.
Were it not for this unexpected dose of fame, the Ceed would be little-known. Which is a shame, because while unexciting it isn’t bad – and nor has it been since its inception in 2006. Smart despite its anonymity, more competent than its obscurity might suggest and, for most owners, unerringly faithful, it is everything a hassle-free family car should be.
But desirable? That’s a tall order. But to boost the Ceed’s appeal, Kia has given it a facelift. Together with the 1.5-litre engine it installed last year, the idea is to improve the Ceed’s appeal against the three default choices in the family hatchback sector: a freshly revitalised Ford Focus, an all-new Vauxhall Astra and a thoroughly updated Volkswagen Golf. Can it compete?