![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/kanyes-sickening-rant-loses-him-billionaire-status-as-brands-cut-ties-with-him/&media=https://uknews.evprotec.com/wp-content/uploads/2022/10/3_Celebrity-Sightings-In-New-York-City-May-22-2022.jpg&description=Kanye West has recently found himself in hot water once again, with many major brands severing ties with the star following his bouts of offensive behaviour and anti-Semitic commentsKanye West has recently sparked outrage for his comments on a podcast American rapper Kanye West, who changed his name to Ye in 2021, has caused a noticeable stir online in recent days due to controversial comments he made while on a podcast. The comments have led some of the world's biggest brands stop working with the rapper, including adidas which makes his Yeezy trainer brand. The sportswear company, which was criticised for not acting sooner, said ending the partnership with Ye would have a "short-term negative impact" of up to $250m (£218m) on its net income this year. But why have adidas and Balenciaga cut ties with the rapper? Here's everything you need to know. Why have brands cut ties with Kanye West? Adidas and Balenciaga have cut ties with Kanye West ( GC Images) Ye's podcast revelations included sickening comments about Jewish people and George Floyd, who was killed by former police officer Derek Chauvin in May 2020. The rapper appeared on the Drink Champs podcast on October 15 and he blamed 'Jewish Zionists' and 'Jewish media' for multiple alleged wrongdoings, saying that 'Jewish people have owned the Black voice' and that 'the Jewish community, especially in the music industry… they'll take us and milk us till we die'. He also seemingly taunted adidas on the podcast by saying: "I can say anti-Semitic things, and adidas can't drop me. Now what? Now what?" During the three-hour podcast episode, the rapper sparked further controversy by falsely claiming that George Floyd died from the drug fentanyl and that the police officer's knee 'wasn't even on his neck like that'. Following the podcast comments, multiple brands have cut ties with the Gold Digger star, including Adidas and Balenciaga. In a statement, adidas said: "Adidas does not tolerate anti-Semitism and any other sort){kind=link}
Kanye West has recently found himself in hot water once again, with many major brands severing ties with the star following his bouts of offensive behaviour and anti-Semitic comments
American rapper Kanye West, who changed his name to Ye in 2021, has caused a noticeable stir online in recent days due to controversial comments he made while on a podcast.
The comments have led some of the world’s biggest brands stop working with the rapper, including adidas which makes his Yeezy trainer brand.
The sportswear company, which was criticised for not acting sooner, said ending the partnership with Ye would have a “short-term negative impact” of up to $250m (£218m) on its net income this year.
But why have adidas and Balenciaga cut ties with the rapper?