NEWS… BUT NOT AS YOU KNOW IT
Kanye West won’t be able to legally make any money from selling White Lives Matter T-shirts after the trademark was bought by two Black activists.
Ramses Ja and Quinton Ward, activists and radio hosts of Civic Cipher, revealed they had bought the trademark rights in a recent interview with radio station KRRL-FM, to prevent anyone from profiting from the controversial slogan.
West, now known as Ye, had worn a shirt with ‘White Lives Matter’ emblazoned on the back at a Paris Fashion Week show.
The slogan had come about in 2015 in response to the Black Lives Matter social justice movement.