 But before Jamie's famous dad Harry is drafted in to help, the lads jump in a Mercedes and go on a detour. Stop one is Qatar's brand new Lusail Stadium, which will host 90,000 fans in just a few weeks. Stop two is to meet Holland's Ruud Gullit – the owner of football's most iconic moustache. Jamie gets him to sign a football for his day one challenge. But the next destination – to check out horse sperm at a Qatar training ground – feels like a completely pointless diversion. Jamie meets Thierry Henry ( Guy Levy) 'If the horses live close to each other, are they 'neigh-bours'?' jokes Jamie. Then for the world's most unsubtle brand alert: 'I've heard that you had quite a lot of injuries?' asks the woman showing Jamie aroun){kind=link}
Jack Whitehall sets Jamie and Harry Redknapp a World Cup challenge complete with brand promotion that will leave footie fans green with envy – but Emma Pryer is not sure how much more of the lads banter she can stomachâ¦
Fancy a five-star trip to Qatar ahead of this month’s World Cup? Don’t mind if I do.
What about bunging in a bit of brand promotion and turning it into a TV show for extra dosh? Jolly good showâ¦
It’s a benchmark of popularity when any TV commissioner will take your show concept, however self-indulgent it is.
This week was a prime example of that, as Thursday night on Sky saw the arrival of Jamie and Harry’s World Cup Challenge: Got, Got, Need.