![Pinterest](https://pinterest.com/pin/create/button/?url=https://uknews.evprotec.com/itv-makes-huge-change-as-channel-goes-back-to-its-roots/&media=https://uknews.evprotec.com/wp-content/uploads/2022/11/itv1-new-logo.jpg&description=VIEWERS of ITV may well have noticed some slight differences to their usual viewing experience yesterday - and it is here to stick around. Eagle-eyed TV fans will have noticed that ITV has done a huge branding u-turn as it has switched back to its former name ITV1 in a huge new shake-up. ITV1 is the shiny new look ITVCredit: ITV1 ITV1 debuted on-screen yesterdayCredit: ITV The update is part of a brand new plan to update the logos across the whole of the ITV channels ahead of the launch of their brand new streaming service ITVX. The other channels under the ITV umbrella will keep their existing names with the main channel reclaiming the 1 to be ITV1 as it has been in the past. Speaking of the new look, Jane Stiller, ITV's Chief Marketing Officer, said: 'Everything will look and feel modern and relevant, with each platform or channel having a simple twist.' She continued: 'We think this a brilliant opportunity, through branding, design and motion to have the most contemporary broadcast branding in the UK, while allowing us to move more seamlessly between broadcast and streaming." The rebrand comes ahead of a whole host of new content set to drop on the ITV brand next month upon their launch of their brand new dedicated streaming platform, ITVX, a modern-day replacement for the catch-up service ITVX. It hopes to streamline the viewer experience of choosing to watch programming on an on-demand streaming site, a catch-up service and a traditional linear TV channel all in one. The platform will have over 10,000 hours of programming upon it's launch including over 250 films and 200 complete series. Fans of ITV dramas will be able to catch all their shows in one dedicated place as it will become the go-to home for ITV's back catalogue. Chief executive Carolyn McCall: 'We're really excited to launch ITVX, with more content available than ever before, and a whole range of exclusive commissions.' ITVX is expected to launch on December 8th. The updated logos feature a new and){kind=link}
VIEWERS of ITV may well have noticed some slight differences to their usual viewing experience yesterday – and it is here to stick around.
Eagle-eyed TV fans will have noticed that ITV has done a huge branding u-turn as it has switched back to its former name ITV1 in a huge new shake-up.
The update is part of a brand new plan to update the logos across the whole of the ITV channels ahead of the launch of their brand new streaming service ITVX.
The other channels under the ITV umbrella will keep their existing names with the main channel reclaiming the 1 to be ITV1 as it has been in the past.
Speaking of the new look, Jane Stiller, ITV’s Chief Marketing Officer, said: “Everything will look and feel modern and relevant, with each platform or channel having a simple twist.”