A PUB landlord is accepting an energy drink instead of cash because of how valuable it is.
Craig Harker, 35, says bottles of Prime Hydration are rarer than “gold or diamonds” at the moment.
The landlord of The George Pub and Grill chain is accepting the pop following a social media craze that’s seen youngsters fist fight each other for bottles and flog them online for £25 each.
Craig said: “It’s absolutely nuts. I haven’t seen a craze like this probably since the PlayStation came out.
“Straight away it’s got value, and right now that value is more than the recommended retail price.”