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I’m a fashion psychologist- my secret to sale shopping & what should be avoided

WHETHER it’s for clothing, homeware or the latest must-have game or gadget, most of us at one point or another love to shop.

But sale shopping is a whole different beast.

There’s the excitement around nabbing a great bargain, but there’s also plenty of stress, and we can end up making poor decisions.

Here, fashion psychologist Shakaila Forbes-Bell – author of Big Dress Energy: How Fashion Psychology Can Transform Your Wardrobe And Your Confidence, shares her top tips to navigate the sales…

The average adult makes approximately 35,000 decisions a day which can result in ‘decision fatigue’.

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