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I’m A Celebrity return draws five times as many viewers as Netflix’s The Crown

Royal drama Netflix’s most-viewed show but still fails to compete with traditional rivals

Almost five times more viewers tuned into the return of I’m A Celebrity… Get Me Out Of Here as watched the most popular episode of The Crown’s fifth series, new figures reveal, as Netflix continues to lag behind its traditional TV rivals.

In the week since the new series of the royal drama launched, the most watched episode of The Crown’s fifth series has pulled in around 2.6m viewers.

That makes it the streaming platform’s most-viewed show over the period, according to Barb figures from Overnights.tv. The first episode of the flagship programme attracted 1.1m viewers on its first day.

However, the audience for episode two pales in comparison with the 12.3m viewers who tuned into the opening episode of ITV’s I’m A Celebrity in its first week.

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